Labelling systems

In this interview, Morag Ash, Global Technical Sales CleanCut® at Bizerba, shares her insights into the rapidly evolving world of food labelling. From the growing demand for sustainable packaging and linerless technology to the operational and environmental benefits of Bizerba CleanCut® linerless labels, Morag explains how manufacturers can reduce waste, increase uptime and unlock significant production efficiencies, all while meeting changing retailer expectations and regulatory requirements.

Sustainability is becoming increasingly important in food production, particularly in the fish and seafood sector. Linerless labelling plays a crucial role in this transformation—solutions like linerless labelling help reduce waste, while the integration of 2D codes on labels significantly enhances transparency in the entire production chain. We speak with Florian Stifel, product expert and segment lead at Bizerba.

Adros is one of the most modern poultry processing plants in Poland. The company’s roots go back to the 1970s, when the Borowski family established its first farms. Since 2002, the Adros abattoir has expanded steadily, investing in modern equipment and technologies and developing into a major chicken producer in Europe.